SaaSiest Amsterdam 2024

Sign up here to secure a spot! You can participate in these workshops if you fulfill the following requirements: CEO or Founder of a B2B SaaS Company, 1M+ Euro in ARR, SaaSiest Amsterdam ticket holder. The session is complimentary and sponsored by the SaaSiest CEO Network. 

Limited seats, sign up here! Who is the best SaaS company at Padel? We are calling all padel enthusiasts joining SaaSiest Amsterdam to join us for a fun game of padel. Everyone who holds a ticket to the event can join free of charge! The competitive juices will be flowing, for sure, but rest assured, this is something for all levels of players. 

Limited seats, sign up here! Join us for a tour around the Amsterdam Canal. Experience the beauty and history of Amsterdam from a new perspective on this boat tour. Drinks and snacks are included 🍺🥪 

Sign up for the exclusive pre-event networking dinner for members of the SaaSiest CEO Network, SaaSiest Executive Network, and Speakers.

Nathan Latka shares tactics from 9 top European SaaS founders on how they scaled quickly.

Vicious competition, saturated media, overwhelmed customers - have you ever felt that breaking through to your customers is almost impossible? In this talk from April Dunford, Founder, Ambient Strategy, you will learn how to use market context to make the value of your offerings obvious to your target customers. This talk will teach you how to use a simple positioning methodology that will make your products stand out and shine.

In 2022 the era of "grow at all cost" came to an end, and with it a new era began, the era of the revenue factory. The goal of a revenue factory: is cost efficient growth. The analogy of a subscription business with a factory extends beyond mere automation. Just like a factory that produces revenue growth, a subscription business operates with similar objectives. In fact, the goals of a factory align to those of a recurring revenue business perfectly: The first goal in both factories and subscription businesses is clear: increase output. In factories, this means more production, akin to achieving growth in subscription businesses. Historically this was driven by a growth-at-all-costs approach. Today's emphasis on sustainable growth in subscriptions mirrors the factory's aim for efficiency. The analogy further extends to the methods of increasing output: just as factories use different production lines to create a variety of products from the same materials, subscription businesses deploy various GTM motions to diversify their revenue streams.

Why is it that almost 90% of start-ups fail, while others flourish? Building software is all about iterations, but the same applies to building a company. What takes you from 0 to 10, is different from what takes you from 10 to 100. Sharing personal stories from a decade of Sendcloud, Sabi will explain how you can apply the power of adaptability to each growth stage.

Learn the system and processes of SCALE. Focusing on results actually holds you back from driving the true revenue you need and want to produce. Every company has as sales methodology, it's time for a revenue leadership methodology. In this session, KD will do a deep dive into the methodology that has the US SaaS community and revenue leaders go all in on, and now we are bringing this inspiring philosophy to you. This session is predominantly tailored for CROs, VP Sales, and Sales leaders & managers in general.

Live AMA with Jacco! For 20 mins you get to ask Jacco to address your most burning questions to GTM and all things related to SaaS efficiency! 

How can you leverage Digital Success to scale your business while delivering an exceptional customer experience that boosts adoption and ROI? In this session, we’ll explore the do’s and don’ts of team structure, segmentation, workflows, and tech stack optimization.

Enter the upside-down world of revenue marketing in product-led growth companies. We'll dive into the challenges of executing enterprise sales strategies when your users are already head over heels for your product. Discover how to walk the tightrope between harnessing grassroots enthusiasm and convincing suit-clad executives that your solution is worth their millions. This session will arm you with strategies to turn your product's fan club into a Fortune 500 client list.

This session is for sales-led companies who want to learn how Product-Led Growth can strengthen their Go-to-Market. Discover how PLG can drive key sales initiatives like Efficient Growth, higher ARPAs, and unlocking new market segments. Using the narrative of a Hollywood love story, Vincent will unravel how this unlikely couple is a match made in heaven and why in 10 years from now, there won't be a SaaS company around that's not doing some level of PLG.

In this session, we’ll explore how SaaS companies are leveraging debt to fuel growth and increase shareholder value. Through real examples, we’ll analyze various situations where debt can be the optimal choice - whether you’re looking to accelerate growth, achieve a higher valuation in your next equity round, or create a financial buffer. We’ll cover the most relevant use cases and a simple guide to help you decide if debt is the right strategy for your business.

In this session, we’ll explore actionable strategies for embedding customer insights directly into your product development process. Learn how to build a continuous feedback loop through surveys, user testing, and interviews to capture real-time insights and understand evolving customer needs. We’ll dive into leveraging customer data analytics to extract meaningful patterns from behavior and sentiment, and how creating Customer Advisory Boards can shape your product’s direction. Discover the value of Early Access programs for market validation and the importance of cross-functional collaboration in making customer-centric decisions.

As Customer Success Managers we play a pivotal role in driving growth and ensuring the success of our customers. In this transformative session, we'll dive deep into how you can leverage product usage data to unlock a powerful revenue mindset, turning insights into actionable strategies that drive expansion and maximize ROI.This session is designed to equip CSMs with the knowledge and tools to foster a revenue-centric mindset, transforming how you view and utilize product usage data. Join me to learn how to turn insights into impactful revenue growth strategies, ensuring your success is intricately tied to the financial success of your customers and your organization.

What does it take to secure the trust and business of Fortune 500 companies, turn those relationships into $1M+ ARR accounts, and build a scalable model for sustainable growth? In this session, Kevin will dive into the strategies to win big enterprise deals and maintain long-term relationships with global brands. Kevin will explore key tactics that have helped CHILI publish breakthrough complex procurement processes, build internal structures that drive success, and the importance of building strong partnerships. Whether you’re looking to understand how to engage decision-makers at large brands, build a team that manages Fortune 500 relationships, or learn the keys to sustainable scaling, this session will provide insights you won't want to miss.

The SDR model as you know it:
- Building a large list of accounts that fit firmographics and are on the territory of SDR
- Upload all contacts to the automated outbound cadence and Follow-up with cold calling
- Rinse and repeat every quarter, is DEAD. We worked in 2023 and 2024 with 22 B2B scale-ups and enterprise companies last year who ran that playbook. Their account-to-pipeline ratio was rarely above 1%.

In this session we'll share:
-Account-based sales reps model that converts 5-15% of target accounts into sales opportunities
- 5 new SDR functions to generate pipeline and revenue
- How SDRs can create awareness among target buyers and collaborate with marketing to fill in top of the funnel
- New KPIs that lead to revenue and pipeline generation

You've been approaching product-led growth wrong this whole time. Discover how to build and scale a 10M+ ARR product-led business without a sales team. No more guessing how to scale your product-led business. Simply follow the proven framework to start scaling your product-led business faster so that you can unlock effortless ARR, lean scale, and evergreen growth. Wes will change the way you think about PLG forever.

What are the key steps of shaping the right revenue team to move from 1-100M in ARR? Spoiler alert: it doesn't happen over night :-)

In this session, attendees will explore five actionable strategies to drive ARR growth in 2025 by leveraging their Customer Success (CS) teams. We’ll cover various topics such as how to predict at-risk customers and ensure they achieve their business objectives using a value realization framework. You'll learn how to turn your CS team into a commercial force and collaborate effectively with Customer and Product Marketing to drive revenue growth. Join us to unlock new ways your CS org can become a key revenue driver for your business!

How do you go about making decisions that are required for your customers and product advancement when there is barely any track record or data points to go on? How to balance spreadsheet modeling and intuition and where to take leaps of faith. The practical context is about how to price for AI with many unknowns.

Dive into the essentials of a winning B2B SaaS social media strategy with The SaaS Social Media Playbook for 2025 session. Learn to identify key channels from LinkedIn to TikTok, craft engaging content, and employ effective tactics to connect with your buyers. This concise guide will provide the tools to elevate your social media presence and drive business success.

After a long day of networking, learning, and lots of fun. We'll turn up the music, open the bar, and have a good time! No registration is needed for the SaaSiest Evening Party, all ticket holders are welcome.

Sign up for a social morning run, a great way to start the 2nd day of SaaSiest Amsterdam. Put on your shoes, come down to the SaaSiest Amsterdam venue, and take a run around the beautiful sights of Amsterdam 3k-6k at a pace that you are comfortable with together with fellow SaaSiest attendees. 

Product-led Growth and Gary from Sales. They seemingly don't go together, but when done right you find a winning strategy. Product-led Sales combines the best of both worlds, the downmarket magic from PLG and the upmarket acquisition excellence from Sales. It's Growth beyond PLG, and I will show you how to do it yourself so you don't repeat my mistakes.

Once you've succeeded in your home market, global domination is next, but what do you need to watch out for to ensure your international growth? I'll share lessons from ANZ software exporters - where you have to think globally from day one and spend a lot of time in airport immigration queues, and from the European context where we have the advantage of proximity to multiple international markets, that doesn't always make it easier to win there.

In this session, Nieves Cañada will offer a deep dive into the strategic design of Customer Success teams, focusing on the critical roles and responsibilities that drive efficiency and impact. Learn how to identify the key profiles needed at different stages of your company’s growth and how to effectively scale your team with the right talent. Whether you're looking to optimize an existing team or build one from the ground up, this session will provide clear, actionable insights on structuring your CS organization for maximum success and growth.

Pilots are hard. Enterprise organizations do loads of pilots that never scale. How do you prevent becoming stuck in pilot purgatory? This is a challenge every B2B SaaS startup faces. This session will focus on some key tactics for running successful pilots. Daan will share some valuable lessons learned during his journey with SwipeGuide.

In this session, Ruben van den Boogaard will zoom in on how to establish a product-driven culture where every employee acts like a product manager, fostering ownership and shared responsibility for the product’s success. He will shine his light on the fine balancing act between short term deliveries and/or doubling down on the larger strategic vision.

We will discuss actionable insights on how to win the trust and buy-in from your stakeholders and how to navigate through the complexities of vision alignment. Through designing with the end in mind, you’ll learn how to build a product that not only addresses immediate needs but also positions itself as a market leader in the future.

This session focuses on balancing customer feedback with strategic decision-making to drive business success. It begins by examining customer pain points and mapping their journey. The content is structured around three levels of focus—feature, solution, and problem—highlighting the importance of addressing deeper customer needs rather than just responding to surface-level requests. By integrating the CX Pyramid and Google's HEART model, it provides a framework for measuring success and ensuring long-term customer satisfaction by solving core challenges that customers may not explicitly articulate

Discover the formula for driving growth through strategic partnerships. Learn how to select the right partners, define ideal profiles, and motivate behavior that aligns with your goals. We'll share real success stories, common pitfalls, and strategies for maintaining control while fostering mutual growth. Perfect for refining or building your partner strategy.

In this session you will learn about:
- Capability of AI and its advancements in the near future
- Do's and Don'ts when developing new products/features with AI functionalities
- Dealing with the costs of AI compute
- How we can save the human species from AI
- Bonus: some insights on computing power to help you decide to invest in Nvidia or not ;-) -> disclaimer this will not be personal financial advice!

Sign up here for the perfect way to end SaaSiest Amsterdam 2024. This is Exclusively for SaaSiest Amsterdam 2024 ticket holders. Who will be crowned the SaaSiest Amsterdam Poker Open Champion 2024?